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Building Community Around Life Moments: A Student Ambassador Strategy for Wise
Brief: During my interview process for the Global Community Manager role at the FinTech company Wise, I was asked to show how I would build community. The direction, focusing on international students, was entirely my own. At Wise, I believe community should be built around the life moments where moving money matters most. Arriving in a new country to study is one of the biggest. So I framed the challenge as a single question: How might Wise become the money voice internation
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