Designing a Seamless Beta Testing Experience for œvra’s MVP Launch

Client: œvra, an app designed to support your creative practice, backed by neuroscience, psychology, and creative experts.

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As the Product Owner at œvra, I designed and executed a custom feedback program that allowed us to gather clear, actionable insights from over 30 real users.

The goal was to test our MVP across three different user segments, validate our assumptions, and identify UX and onboarding issues early. I led this initiative from end to end — from audience segmentation to user communications, to sprint planning and feature refinement — ensuring we could ship improvements fast and smart. To get the right mix of voices in the room, I reached out to micro-communities and online spaces where our future users were already gathering — niche Slack groups, small Discord servers, and community forums. This grassroots outreach brought in a group of 40+ testers from different corners of the creative world, giving us a diverse and insightful pool to learn from.

Project Overview

Each tester received a Notion-based onboarding experience tailored to their user type — we had three key segments — which helped them move through the beta smoothly. The test experience was designed to be as frictionless as possible: clear documentation, intuitive steps, and a low-lift way for users to share feedback. The results spoke for themselves — not a single tester raised a question about the onboarding process. The clarity and usability of the materials enabled a smooth experience from start to finish.

Over the course of the beta, I managed communication with testers, monitored feedback channels, and coordinated internal sprint planning to quickly implement iterations based on both qualitative insights and usage metrics.

My Accomplishments

• Tailored Onboarding: Created segment-specific onboarding flows in Notion for three distinct user types, ensuring high relevance and engagement during testing.

• User Feedback Loop: Oversaw a 30+ person beta program, collecting actionable feedback that led to a 25% improvement in onboarding flow and early user engagement.

• Product Iteration: Collaborated with design and dev freelancers to prioritize feature updates based on real user pain points and requests.

• Sprint Planning: Led weekly sprint planning to integrate user feedback into product development milestones, keeping us on track and responsive.

• MVP Oversight: Managed our MVP on Kajabi, resolving technical blockers and working directly with platform support to optimize UX and content delivery.

Conclusion

This beta phase was more than just a test — it was a conversation with our earliest users. Through thoughtful onboarding, targeted community outreach, and quick iteration cycles, we laid the groundwork for a more intuitive, engaging app design. The process sharpened our product and validated our direction — and for me, it was a chance to bring together my skills in product thinking, community building, and human-centered design.